Tuesday, September 23, 2008

What Marketing Sells a Bryan or College Station Home?

"Everyone has 30 seconds of fame", remember the old adage? Well, expand that to every marketed property and you'll have the fate of a property that is marketed by an agent that is, shall we say, not "net savvy"?

The old stick it on the MLS and forget it was enhanced by newspaper coverage, magazine coverage and Cable Mart coverage. In its time this was good! Newspapers used to make my phone ring reliably on Monday mornings. I remember the day when I would study all the listings in the paper, in case someone called and the property they called about was sold, I could refer them to a different property and set up a showing....That was several years ago. Enter the internet age...and a whole different way of showcasing your property.

Your property has the potential to be extremely "famous" this way! Web sites with real estate listings abound and getting your house on to these web sites is as easy as hiring a "net savvy" agent. Getting an agent that places well on the search terms typically used is one of the ways that your house will get maximum exposure. "College Station real estate", and "Bryan Texas real estate" are two of the top terms for Google in B/CS real estate. If you Google "College Station real estate" currently you'll find my listing coming up at number 4, you'll find my featured properties coming up easily and quickly when you open the page. Excellent exposure! If you Google "Bryan Texas real estate" you'll find my listing at #9 on the first page as well. This requires work to keep my web site up there at the tops of these searches, but doing it gives my marketed homes more exposure than 95% of the other homes out there. This is better than most of the more public portals because the traffic is typically the very interested home buyer for our area. The public portals many times have people just shopping different areas to find out how real estate compares.

Our marketing doesn't stop there though! There are other more public portals that won't attract such a targeted market, but still perform very well. Trulia, Craigs List, Realtor.com, Oodles, and other general portals will showcase your home well when someone searches in our area. We carefully insure coverage on the best of these with some 300 or more web sites getting the information as well.

In general print advertising whether it be newspaper, magazine, or flyers, underperforms in comparison with targeted web site marketing.

Make sure your agent has a large internet presence and can get things done with Web 2.0!!!! Call today to speak to us for our marketing package!!!

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